In relationship selling we need to understand about peoples' preferred buying behavior and social styles. It is a fact that people buy differently.
Some people prefer to buy quickly, others slowly. Some people need a lot of information and detail, for others a sheet of A4 with bullet points is all the
information they need. Some buyers make purchases on impulse; others take their time and try to avoid risk. Some buyers are very loyal; others will automatically choose the
cheapest option. Some buyers can be quite intimidating to the point of being rude; others are quite passive and easily manipulated.